This National Film Board of Canada documentary focusses alot on hyper-sexualization in the media. How sexual representation in the media, television, music videos, etc.. effect the youth today.
This film was viewed as a representation of second wave feminism because it portrayed sexual representation as being demeaning towards women. That women in the media portray themselves as promiscuous, or as a sexual object for men. Feminist viewers find this to be demeaning to women who are not like this at all.
Another issue that was raised in the making of this documentary is the idea that this demeaning portrayal of promiscuity represented in the meaning is influencing "tweens" but for the most part girls in a negative way. Influencing them to behave in ways they observe from media.
http://www.youtube.com/watch?v=0J3vgcE5i2o (Promiscuous Girl Video)
-This video was referred to in the documentary, and had teenage girls criticizing the video. They were disappointed of the idea of behind this song, that the girl is promiscuous or a "slut" and she sleeps around and its alright. They didn't believe that the idea being portrayed in this video was appropriate to deliver to the youth. That you no longer should be in love to have sex, that it is normal to just have casual sex with one or more strangers.
Sexy Inc also discussed the idea that the media be responsible for introducing sexual behavior to teenagers at an early age. An example was given about a young girl "sexting" online with a male saying inappropriate things back and fourth. Children are almost believing that they need to grow up much faster than they should and are behaving inappropriately for their age group.
Some feminists believe that sexual representation is empowering for women, but it still doesn't make it alright for the "tween" females today to behave the way they are observing and this is partly the fault of the media and partly the fault of the parents. In my opinion it is the responsibility of the parents to be aware of what their child is watching, wearing and doing.
Sexy Inc touched on a serious issue that needs to be thought more about..
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